mobile game marketing strategy

Alright, so you wanna know about this mobile game marketing stuff, huh? It ain’t rocket science, I tell ya. It’s like sellin’ eggs at the market, but on that there internet thingy. You gotta get folks to see your game, and then you gotta make ’em want it. Simple as that.

First thing’s first, you gotta make sure people can actually find your game. That’s what them fancy folks call “organic channels.” Think of it like this: you got a good crop of potatoes, you don’t just hide ‘em in the cellar, do ya? Nah, you put a few out front so folks know what you got. So, get your game on them app stores, make sure the pictures look good, and tell people what it’s all about. Use words that regular folks understand, none of that highfalutin gibberish.

Then there’s this social media thing. Everyone’s on it these days, young’uns and old codgers alike. It’s like the town square, but bigger and everyone’s shoutin’ at once. You gotta get in there and shout too. Post pictures of your game, show folks how fun it is. Talk to ‘em like you’re sittin’ on the porch swing, sharin’ a glass of lemonade. Be friendly, be real. And don’t just post once in a blue moon, you gotta do it regular-like, keep your name in their heads.

• Post pictures of your game. Make ’em look pretty.
• Chat with folks in the comments. Be nice now.
• Put up new stuff all the time. Don’t be a stranger.

Now, sometimes you gotta spend a little money to make money. That’s what they call “paid campaigns.” It’s like buyin’ an ad in the local paper, but it shows up on people’s phones instead. You can put your game in other apps, you know, the kind folks play when they’re bored. You can put ads on them Face-thingy and that Tick-Tock thing the kids are always yappin’ about. It costs ya, but it can get your game in front of a whole lot of eyeballs real quick. You just gotta make sure you’re showin’ it to the right folks, the ones who like the kind of game you’re sellin’.

And don’t forget about the content, or whatever they call it. It ain’t just about sellin’, sellin’, sellin’. You gotta give folks somethin’ extra. Maybe you write some stories about your game, or you show ’em how to play, or maybe you even give away some free stuff. It’s like givin’ out samples at the grocery store. People try it, they like it, they buy it. And if you’re lucky, they’ll tell their friends too.

This whole “mobile app marketing” thing, it’s just about gettin’ your game in front of the right people at the right time. You want them young’uns playin’ your game when they’re sittin’ on the bus, or when they’re supposed to be doin’ their homework, not that I condone that sort of thing. And you want them older folks playin’ it when they’re waitin’ for the doctor, or when they can’t sleep at night. So you gotta figure out where they are and what they’re doin’, and then you gotta put your game right there in front of ‘em.

Build an online community, whatever that means. Get folks talkin’ about your game. Make ‘em feel like they’re part of somethin’ special. Answer their questions, listen to their complaints, and for goodness sake, fix the bugs when they find ‘em! There ain’t nothin’ worse than a game that don’t work right. It’s like buyin’ a leaky bucket, it just ain’t no good.

And here’s a little secret, you can start all this even before your game is ready. You can start buildin’ excitement, showin’ folks little bits and pieces, gettin’ ‘em all riled up. It’s like tellin’ folks about your prize-winning pumpkin weeks before the county fair. Gets ‘em all antsy and ready to see it.

So there you have it, a whole bunch of mumbo jumbo about sellin’ your game. Just remember, be honest, be friendly, and make a good game. And for Pete’s sake, don’t go chargin’ an arm and a leg for it, folks ain’t made of money these days. That’s how to do this mobile game marketing strategy.

Tags: Mobile Game Marketing, App Marketing, Game Promotion, Social Media Marketing, Paid Campaigns, Content Marketing, Organic Channels, Mobile Games, Game Launch, User Acquisition