genshin impact advertising strategy explained

Well, I tell ya, if ya ain’t heard of that “Genshin Impact” game, you’re missin’ out. It’s a real big thing, even though it’s just a mobile game. This game, made by some folks over in China called miHoYo, came out in September 2020, and lemme tell ya, it’s taken over like a storm. It’s way up there with the top games, you know. Lotta folks been wonderin’ how it got so big and why folks love it so much. Well, pull up a chair, I’m gonna tell ya all about it.

Now, what sets this game apart from all them other games is the way they advertise it. Genshin Impact didn’t just sit around waitin’ for folks to find it. Nope, they went out and made sure everyone knew about it, and they did it smart. They didn’t just throw out a bunch of ads and hope for the best. Oh no, they used a whole bunch of tricks to grab yer attention.

First off, one thing they did real well was usein’ all them big platforms where folks already spend their time. You know, places like YouTube and Bilibili – that’s where the young ones hang out. They put out videos and trailers that looked so good, you couldn’t help but stop and look. Real flashy stuff. It ain’t just about playin’ the game, it’s about showin’ folks how pretty it is. The colors, the music, the art – it all just pulls you right in.

And don’t forget the story! Now, a lotta games out there just throw in some random fightin’ and call it a day. But Genshin Impact, they put in a whole big ol’ story with real depth. They made sure that story fit right in with what folks like, with some good old Chinese culture mixed in. I hear that some folks who play it even say it’s like watchin’ a cartoon, but one that’s real nice to look at.

One of the big things that helped them, too, was gettin’ the game out on lots of different platforms. You can play it on phones, on computers, and even on the PlayStation. It’s everywhere! And that’s somethin’ that a lotta other games don’t do. If you’re gonna play, you can play anywhere you want. That makes a lotta people happy.

Now, lemme tell ya, they didn’t stop there. They also did a real good job at workin’ with other brands. When you start seein’ a game everywhere – on ads, on YouTube, and even talkin’ about it in other places like with famous people – you start thinkin’, “Well, maybe I should try that.” That’s the kinda thing they did, workin’ with big names to get even more eyes on their game.

But let’s talk about the game itself for a second. Genshin Impact’s style is kinda different from all them other games out there. A lotta them have this realistic look, right? But not Genshin. They went for somethin’ more cartoonish, but not like a kiddie cartoon. It’s like somethin’ you’d see in those anime shows, all colorful and lively. It’s a real treat for the eyes, if you ask me. A lotta games don’t pay as much attention to the way things look, but Genshin, they sure did.

Another thing they got right is the music. I mean, who don’t love a good tune to listen to while playin’ a game? The music in Genshin Impact ain’t just background noise – it’s part of the experience. It matches the mood of the game, whether you’re wanderin’ through a peaceful village or fightin’ off some big ol’ monster. It’s like they made sure every little thing about this game would get folks to stick around and keep playin’. And you know what? It worked.

One big ol’ reason why this game got so popular is the way they used Google Ads. Oh yeah, you heard me right. They didn’t just wait around for folks to find ’em; they pushed those ads out everywhere. Google Ads really helped get the word out and brought in a whole lotta new players.

Now, I ain’t sayin’ this game is perfect. No game ever is. But the way they marketed it? Well, that’s somethin’ to learn from. They didn’t just try to sell a game, they sold an experience. And when you can do that, people will come and stay. That’s how they built such a big ol’ audience. They made sure the game was somethin’ folks wanted to talk about and show off to their friends.

So, if you’re lookin’ to know how Genshin Impact got so popular, you gotta look at how they handled their ads, their story, their visuals, and all them smart choices they made to get the word out. They didn’t just throw money at ads and hope for the best – they made sure every step they took was right on target. And that’s the secret to their success, if you ask me.

Tags：[Genshin Impact, advertising strategy, miHoYo, mobile game marketing, video game promotions, cross-platform games, gaming industry marketing, game visuals, game music, Google Ads, Chinese games]